TheOther at Coachella
At Revolve Fest during Coachella, we made a special appearance with our signature matcha cart pop-up—serving premium, first-harvest matcha crafted for a refined, elevated experience. Set against the energy of the desert, we brought a moment of balance, intention, and clean energy to the scene.
Matcha Fuels Miami Music Week with Joe & The Juice
For Miami Music Week, TheOther joined Joe & The Juice for a week-long takeover —bringing our signature matcha cart, intimate matcha sessions, and a curated brunch with influencers alongside Alo. The week closed with a late-night celebration, serving elevated matcha cocktails where wellness met music.
A Shared Moment at New York Fashion Week
During New York Fashion Week, we partnered with NRTHRN Strong to host a special morning experience. A curated TheOther matcha cart pop-up, bringing calm energy and ritual into their space.
Central Cee Headlines TheOther Launch at Art Basel, Miami
At Art Basel Miami, The Other officially made its debut.
We introduced the brand with an intimate, multi-sensory dinner at Forte dei Marmi, followed by a private after party at SOPRA Club — a setting chosen to reflect the balance at the heart of The Other: deep tradition, expressed through a modern cultural lens.
The Ritual Redefined x Derek Kettela
Known for shaping the visual language of Vogue, Elle, Sports Illustrated, and Dior Beauty, Derek Kettela brings his distinct perspective to TheOther — capturing a raw, refined take on modern ritual. This collaboration reimagines matcha as clean, elevated, and aligned with a new generation.
