A Founding Team Like No Other
TheOther was founded by Michael Lillelund & Harish Koneru with a singular vision - to redefine matcha for a new generation.
Sourced directly from Uji, Japan, the origin of the world’s finest green tea, TheOther represents a commitment to purity, consistency and craftsmanship at scale.
Since its launch, TheOther has been introduced across key cultural moments - establishing itself at the intersection of wellness, hospitality and modern lifestyle.
Built on deep sourcing relationships and a focus on first harvest quality, TheOther is designed not just as a product, but as a new daily standard.
Our Promise
Access
Rooted in long-standing partnerships in Japan, we provide a consistent, dependable supply of first-harvest matcha, crafted to support your ritual.
Superior Quality
Sourced from Uji’s first spring harvest, these early leaves are known for their vivid green hue, high antioxidants, and exceptional depth of flavor.
Craftsmanship
We partner with family-owned farms in Japan with over 180 years of tradition, crafting matcha with a balanced umami and natural sweetness.
