In between dial-up phone calls, and matcha martinis, TheOther presents the ritual, redefined.
Derek Kettela, whose eye has shaped visuals for Vogue, Elle, Sports Illustrated, and Dior Beauty, brought his signature vision with striking visuals, presenting a raw take on what it means to reclaim your time with Elizabeth Lake and Maria Carla Ballina.
TheOther offers more than just matcha. It's a step into a world where intention takes center stage, and self-care works with your goals, not against them. Taking wellness out of the predictable and into the editorial, Ketella revitalizes the centuries old tradition that has it's roots in the heart of Japan.
As young professionals strive to reclaim their mental space with the ritual of whisk, sip and pour, more bad actors sneak through the fold with chemical additives and questionable origins.
TheOther presents a clean traceable solution. Each tin of TheOther's Master's Blend has a QR code that can be scanned to trace its origins back to where it all began - Uji, known for green tea cultivation.
